![]() The listeria outbreak caused a major shakeup, though. It was the third-largest ice cream manufacturer with 6.4 percent of the ice cream market in 2014 after Nestlé and Unilever, according to the New York Times. Blue Bell has regularly been among the top five selling ice cream brands in the United States, despite distributing to less than half the country. Blue Bell Is The Fourth Largest Ice Cream Company In The United Statesįor a brand associated with down-home ice cream and product names like homemade vanilla, Blue Bell sure does have a big influence in the total ice cream market. The blog didn’t last, but like pretty much everything else on the internet, the words of Belle live on. ![]() In a 1991 commercial, Belle sang opera while a little girl, rabbits, and piglets ran to find where the singing was coming from and a voiceover told viewers that “her milk was divine,” and that “there’s a little Belle in every pint of Blue Bell ice cream.”īelle made it online in 2018 with a blog, and the first post announced that she’d “been around Blue Bell for a very long time.” It also mentioned all the Blue Bell commercials featuring cows, and the fact that Belle is a cow that sings and wears pearls in addition to being featured on all of the ice cream cartons. Specifically, an anthropomorphized Jersey cow from LaGrange, Texas named Belle.īelle has made many appearances over the past couple of decades. So a Blue Bell advertising employee decided that there was no better spokescharacter than a cow. ![]() There would be no ice cream without milk. Blue Bell announces new Coconut Cream Pie ice cream 07/08/21
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